Southern Flower City Welcomes Winter Olympics, Sports Industry Story Sharing Session Held
On January 26, as one of the series activities of the Southern China Flower City Welcomes the Winter Olympics and the First Bay Area Ice and Snow Culture Festival, the Sports Industry Story Sharing Session was held at Guangdong Radio and Television Station. At the scene, relevant persons in charge of the sports department, experts and scholars in the field of sports industry, and representatives of sports entrepreneurs shared and exchanged information on the development of Guangzhou's sports industry, the story of enterprises and the Winter Olympics, and the development direction of the sports industry.
First of all, Zhang Jinsong, a first-level researcher of the Guangzhou Sports Bureau, introduced the development of the sports industry in Guangzhou.
Zhang Jinsong
First-level researcher of Guangzhou Sports Bureau
According to Zhang Jinsong, from 2016 to 2020, Guangzhou's sports industry has increased year by year, with an average annual increase of 2.399 billion yuan; during the "13th Five-Year Plan" period, Guangzhou's sports industry has grown by 25.7%, with an average annual growth of 4.7%, and the added value accounts for the city's total regional production. The value of sports industry has remained above 1.9%. Among them, from 2017 to 2019, the proportion has exceeded 2.0% for three consecutive years, and the proportion in each year is higher than the national average. The added value and total output value of the sports industry rank first in the province and in the country. front row.
Zhang Jinsong introduced the development of Guangzhou's sports industry from five aspects: venue layout, brand events, national fitness, sports enterprises, and sports integration. He said that the Guangzhou Municipal Sports Bureau will continue to support Sunac Snow World and other enterprises to run ice and snow events, vigorously develop mass ice and snow activities, comprehensively cultivate ice and snow sports organizations, continue to play the leading role of rotating ice, and guide enterprises to participate in ice and snow sports equipment equipment R&D and production, construction and operation of venue facilities, and the establishment of ice and snow training programs for young people, increase the supply of ice and snow production facilities, meet the needs of the people for ice and snow sports products, and promote the development and prosperity of Guangzhou's ice and snow sports industry.
Immediately afterwards, eight representatives of sports entrepreneurs shared wonderful stories about their business and the Winter Olympics.
Zhao Xianglin
General Manager of Pisces Sporting Goods Group Co., Ltd.
Zhao Xianglin said that the Winter Olympics is coming soon, and in response to the national strategy of “Northern Ice and South Exhibition”, Pisces Sports is actively planning the landing of ice and snow events: actively discussing with the Chinese Ice Hockey Association, the Student Sports Association of the Ministry of Education and other organizations, hoping to host national ice hockey events and training activities; plan the preparation and landing of the first provincial ice hockey league with the Provincial Ice and Snow Sports Association; connect with campuses and training institutions in Guangzhou, hoping to carry out ice and snow research and ice and snow sports exchanges between Guangdong and Heilongjiang; will launch "Pisces Sports" in Haizhu District Industrial Park".
Tang Sheng
General Manager of Guangzhou Zhujiang Sports Culture Development Co., Ltd.
According to Tang Sheng, the company invested in the repurchase of the simulated ice floor that was dismantled after the Tianjin National Games, transformed Hall No. 2 of the Asian Games City into the country's first professional roller skating ice hockey training base, and established the Whirlwind Youth Roller Skating Ice Hockey Club. The gym has now become a roller skating training base in Guangdong Province and Guangzhou City; the club has sent 4 players to the National Women's Ice Hockey Training Team and 15 players to the Guangzhou City Ice Hockey Team, including 4 national second-level athletes and 4 national third-level athletes.
Cheng Shiyao
General Manager of Guangdong Zhongao International Sports Promotion Co., Ltd.
Cheng Shiyao said that in the future, China Olympic Sports will focus on the field of ice and snow events, carefully create ice and snow events such as skiing, center on participating players, create a good experience and environment for participating in the competition, aim at popularizing and promoting ice and snow sports, establish event brands, and strive to Accumulate energy for the development of youth ice and snow sports. At the same time, a high-quality ice and snow sports service platform will be built to promote the exchange of ice and snow athletes, attract people from all walks of life to participate in the ice and snow cause, and promote the coordinated development of unique sports in winter and summer.
Wan Houquan
Chairman of Dongguan Siboasi Sports Goods Technology Co., Ltd.
Wan Houquan shared the story of Siboasi manufacturing the world's first smart ice hockey equipment. Since the hockey puck is cylindrical, in order for a machine to hit the ball like a human, it is not only required that the machine can send the ball at different angles, but also the distance and speed of the ball should be faster than that of a human. In order to break through this critical technical problem, Siboas' research team worked hard day and night. After 36 repeated trials, they finally broke through the problem in the eighth week and completed the task ahead of schedule. Currently, this set of equipment is being used in Shougang, the national ice hockey training base.
Lei Yutian
General Manager of Guangzhou Aiqi Culture and Sports Development Co., Ltd.
Lei Yutian introduced that Aiqi Group has been working hard to participate in the Winter Olympics, serve the Winter Olympics, and promote winter sports to the whole country. Since last year, the group has successively contacted and negotiated with several northern ski resorts, studied the cooperation of membership system interoperability, and jointly created products of "North-South Interconnection, Winter and Summer Interaction, and Project Sharing". It is planned to rely on the Group's venues in various provinces and cities to enable users of southern venues to go north to experience ice and snow sports, and to attract northern consumers to the south for southern characteristic sports consumption.
Then, two experts and scholars in the field of sports industry shared their thoughts on the current situation and future development direction of the sports industry.
Tan Jianxiang
Professor and doctoral supervisor of the School of Physical Education of South China Normal University, director of the Social Science Key Research Base of the State General Administration of Sport, director of the Operation Management Research Center of the China Sports Stadium Association, expert of the think tank of the State General Administration of Sport, member of the China Sports Development Strategy Research Association, and researcher of the sports industry of Tsinghua University Distinguished expert of the center
Champions Entering the Campus" and "Champion Stories", the image of the champion will be displayed , develop ice and snow sports, and carry forward the culture of the Winter Olypics.
Winter Olympics is approaching, sports stories in Guangzhou, Guangdong, the Greater Bay Area and even China and the world will continue to be told, and the stories will become more and more exciting!
Next, the Southland Flower City welcomes the Winter Olympics theme event will also launch a series of story sessions on sports technology, sports culture, and sports communication. Through rich online activities, the winter passion will be ignited in the Flower City, so that more people can feel the charm of ice and snow sports. Welcome to the Beijing Winter Olympics together.
