Regarding the question of Nike, the Football Association has finally spoken...
After many entertainment stars have successively issued statements announcing the dissolution of cooperation with related brands in the "Xinjiang Cotton" incident, the Chinese Football Association, which had a long-term cooperation with Nike, also began to act. According to domestic media reports, the Chinese Football Association has previously expressed its condemnation for related brands at internal meetings and said it will reserve the right to further deal with related contracts.
The Football Association said that at present, the Chinese National Men’s and Women’s Football and all Chinese Super Leagues have a long-term cooperation agreement with the brand, but once the overall situation of national dignity and national unity is touched, there is no room for detour. It is understood that the Football Association and the professional league preparatory team paid close attention to the "Xinjiang Cotton" incident and urgently convened an internal meeting to condemn Nike's wrong behavior in the selection of cotton raw materials. Regarding the brand's wrongdoing, whether it is the Chinese Football Association or the professional league preparatory group, it will reserve the right to further deal with the contract with Nike.
Caption: Shenhua’s latest training photos have no brand traces. Official image
In addition to the Football Association and the professional league, the Chinese Super League teams that originally prepared for the new season with related brand equipment also expressed their firm stand with actions. In the training photos recently updated on the official Weibo of the Shenhua and Haigang teams, the brand's logo and other elements have all been erased.
It is understood that the Chinese Super League and the brand and contract will expire in 2029, and the cooperation agreements and cooperation agreements with national brands of various levels will be signed by the end of 2026. However, since the occurrence of the cotton incident, the Football Association and the participating teams in the league have also been under a lot of pressure. They wanted to use a long agreement to build a win-win situation for all parties and help the development of Chinese football, but in the end it backfired.
In recent days, other domestic and foreign brands have submitted new cooperation applications to the Chinese Football Association, but it is still unknown whether the National Football Team and the Chinese Super League teams will change their equipment sponsors.
